From Rabbits to Remarkable Brands: My Social Media Journey

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What if I told you my social media journey didn’t start with strategy sessions or client meetings - but with rabbits?

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Back in 2018, I had a little passion project called Old Garden House Rabbitry. It combined three things I loved: animals, photography, and genetics (yes, I’m a total genetics nerd). What started as a platform to share content of my hobby quickly turned into something much bigger. I built an Instagram community of 20,000 followers, created viral videos, and connected with rabbit lovers all over the world. Without even realising it, I was learning how to craft engaging content, grow an audience, and build a brand people genuinely cared about.

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That’s when businesses started noticing.

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At first, it was small collaborations- helping with product photos, giving social media advice here and there. Then, in 2019, I had the opportunity to work with The Little Nibbles Co., a small business specializing in animal products. What started as a volunteer role turned into a full-scale brand transformation. Over two years, I designed and launched their e-commerce website, managed their social media, and brought their products to life through photography.

 

Seeing their success made me realise something

I was really good at this.

And I loved it.

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Photography has always been a passion of mine, and even in high school, I excelled at it- achieving the highest grade, A*.  Alongside photography, I pursued Business A-Level and was on track for another A*, but health challenges at the time meant I couldn’t complete it.

 

However, I wasn’t about to let that stop me from building a career I loved.

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Determined to carve my own path, I immersed myself in digital marketing. I built my experience by photographing local businesses & local events, capturing portraits of rescue dogs to help them find homes, and taking on branding and social media projects. Committed to mastering my craft, I invested in my education- earning qualifications in Marketing Communications, Business Administration, and Coaching & Mentoring, alongside specialised certifications in digital marketing. Now, with over five years of hands-on experience, I combine creativity with strategy to help businesses elevate their online presence.

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The idea of officially launching my own business was brewing for a while, but it took a few cocktails in Greece (thank you all-inclusive!) for me to finally take the leap.

 

And just like that - Socials with Aim was born.

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Now, I get to do what I love every day: helping local businesses shine online. Whether it’s managing socials, designing websites, snapping scroll-stopping product photos, or crafting content that actually connects - I’m here to make your brand stand out.

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Now, a little about me...

(because let’s be honest, working with someone you actually like makes all the difference!)

• When I’m not working on projects, I can often be found walking aimlessly through Dunelm, convincing myself I definitely need another cushion or three!

• I deep-dive into social media strategies like it’s a true crime investigation

• I run purely on Pepsi Max - Though I’m partial to a glass of Pinot

• I’m completely obsessed with my dog, Nara

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If you’re looking for a friendly (if slightly socially awkward) expert to help with your socials, branding, or website - I’m your girl! Let’s make your online presence as effortless as scrolling through Dunelm’s new arrivals